faulker089

Followers of our event manager blog may be stunned to learn that just 89 days remain until Christmas Eve in Australia. I, for one, am relieved...still gives me 96 days to achieve this year’s New Year’s Resolutions. Phew! Just on that, we should talk about your end of year celebration. I think 2013 should be the year for a cracking good party! Something intimate for the local office staff, or a bigger bash for the whole organisation? Perhaps cast the shawl of warmth a little wider and show some appreciation to key clients at a more cultivated soiree? Whichever way you want to go, finding the right venue is key! Liken it to a building’s construction: the event site is the foundation; get that settled then you build walls and a roof. In event speak, look and feel ‘magic’ can be added once your space is selected. But beware the pitfalls of going it alone in your venue-shopping. Although great online venue finding tools exist (eg Function Venue Finder , EventConnect.com , and cvent – heck,...

Let’s face it – in this day and age, the old marketing budget doesn’t stretch as far as it used to. Now more then ever, businesses of all sizes are looking for marketing activities that are on trend, will provide positive outcomes and will represent good value for money in terms of their spend. Using corporate events as an experiential marketing tool ticks those boxes, offering savvy marketers a number of benefits: Increased Brand Awareness:  Corporate events are a great way for businesses to build brand awareness from invitations through to theming and presentations on the night. Corporate events (particular with celebrity ambassadors or appearances) are also highly attractive to the media and could garner positive coverage in print or online. Corporations that introduce a little wow factor into their branding also benefit from excellent brand and product recall. Pictured:  The j2 team with Rugby League Legend Darren Lockyer – on hand to add a little star factor to last week...