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What do Event Managers wear when they're a guest? “I have nothing to wear!” So we’ve got an invitation to the races. Not just any trackside event, we’re talking THE races, as in the glamorous “ THIS IS THE MOMENT ” catch-crying AAMI Stradbroke Day at Eagle Farm, for group one thoroughbred racing as part of the Brisbane Racing Carnival . Never been so worried about an event, it’s ridiculous. I mean, we’re event managers after all, and darn good event planners at that! But when we’re turning ideas into reality, our place on event day is out of the spotlight. Not surprisingly, we’re used to being behind the scenes, trying to blend in...be unseen. Almost certainly we  NEVER  look glamorous! So this means the steel caps and high-vis vests are out. (Sorry Joanna Jordan.) Even our typical j2 ideas & events ‘stage manager blacks’ won’t do. Forget the horses people, we need to call in some serious fashion tipping. FASHION ADVICE ANYONE? With j2 having recently organised Brisbane CB...

Green Events - 3 Important Event Planning Considerations Going green is definitely a buzz phrase in the events industry at the moment.  But is the concept of green events fab or simply a fad? We definitely feel that sustainability is the way of future – our clients and people in general are becoming more conscious of their carbon footprints and are consciously opting for greener options for their homes, workplaces and events. There are a few things that event planners need to consider, however, before making a green commitment: Ethical obligations It’s one thing to say your event is going green but remember that these days, you have an ethical and legal obligation to deliver.  The ACCC does monitor companies who breach laws through misleading representations and ensuring accurate marketing of environmental claims is on their hit list.  The ACCC has developed a guide to help business avoid making incorrect green or carbon emission claims. It’s lengthy but essential fo...

The j2 team has noticed social media taking on a more prevalent role in events over the past 18 months. Social media, if used correctly, is proving increasingly useful in coordinating, promoting and enhancing events. From conferences and webinars to public, sporting and special events, social media is offering an invaluable and affordable (often free) platform for connection with target audiences, information sharing, promotion and event evaluation. It appears that using social media is becoming many an event organisers’ secret weapon – until now! We’ve outlined some useful ways that you can use social media to enhance your next event: Live stream events Collect RSVPs online Coordinate events and access tools and information onsite using cloud technology Promote an event and encourage audience buy in using Twitter hash tags Market via Facebook using both viral and PPC programs Create event listings on social networks Create promotional videos and podcasts Upload event highlights to...

At j2 ideas & events, event management is our passion! Now, through our blog, we can share our enthusiasm for all things events including interesting trends, event planning innovations and our general thoughts on everything in the Australian events industry. We’ll also be sharing some samples of our events work from time to time and a few snippets of office news. So stay tuned to our blog and social media platforms and be sure to join our conversations and share our posts. Jo Jordan and the j2 team