Welcome


At j2 ideas & events, event management is our passion! Now, through our blog, we can share our enthusiasm for all things events including interesting trends, event planning innovations and our general thoughts on everything in the Australian events industry.

We’ll also be sharing some samples of our events work from time to time and a few snippets of office news.

So stay tuned to our blog and social media platforms and be sure to join our conversations and share our posts.

Jo Jordan and the j2 team


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Popular posts from this blog

Event Industry Predictions for 2014

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First cab off our 2014 event management blog rank is a prediction: we’re forecasting challenging times for the special events industry in the coming year. Despite encouraging figures released in November 2013 by research company IBISWorld suggesting that the event promotion and management services industry will be up 1.1% for the 2013/2014 Financial Year [1] , I’m predicting that event managers will need to continue to work hard to rationalise their professional value to clients and to remain competitive in the marketplace. Many Australian event companies are struggling to compete with ongoing issues that plague our event industry at present, such as: > Competitive offshore destination packages, which are luring businesses to international locations for events, meetings and team building experiences; and > Increasing charges across the industry such as food, wages, Superannuation, electricity, entertainment, rubbish removal and accommodation. These challenges, featured in an arti...
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Stirring Emotions Through Lighting Design

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What is it about a simple glowing light that makes us feel so happy? I asked Google. It seems I wasn’t alone in my curiosity. A few forums and research papers later, I’ve now confirmed this: humans are indeed drawn to and comforted by light. Inadvertently, I’ve also discovered the world of color psychology. From years of event production experience, we know that colour has a huge impact on event atmosphere. In the article “ Color or Color (The Psychology of Color) ” author Walter Graff says “Color has an incredible effect on your mood, your perception, and your likes and dislikes.” Colour alone, however, is little without effective lighting—something of a specialist science and art. International Association of Lighting Designers contributor, Stefan Graf says that “it is controlling this difficult, transitory medium that gives the lighting ‘artist’ the ability to create hierarchies, dynamics and mood.” MOOD LIGHTING AT EVENTS – AFFECTING HOW PEOPLE FEEL The IALD suggests good lightin...
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Brushing Up On Presenting: 5 Key Tips

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Tips for presenting to a captive audience make for topical matter in event management blogs. Having organised hundreds of functions over the years I know why!  Having also been an attendee to a few corporate events recently, I’m reminded that some really simple things can make the difference between flawless and a flop. Not everyone can be as accomplished a presenter as 2014 Oscars host, Ellen DeGeneres. That said, a few back-to-basic presenter tips, along with a couple of clever things we’ve seen in recent times, are sure to get your audiences raving about your presentation techniques and your event planning. 1. Text. Clear. Large. Make any text in presentations large enough to be easily read, even by the old folk in the room. Choose a sans-serif font; something stylish, crisp and clear. Just last week Event Manager Blog contributor, Kelvin Newman clued us into the widely available font “Blue Highway” - something that can be read from a distance. If this font’s good enough to be ...
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