Power of Projection

One of the hottest event trends at the moment is using large-scale projections to create mass visual impact. Even a recent episode of Australian Celebrity Apprentice tasked the teams with creating an outdoor projection event to sell a product brand! Advanced projection technology enables event managers to be creative with event design and to create an interactive, sensory experience for audiences. At j2, we have long recognised the power of projection as a highly effective visual platform. Adopting a creative direction that incorporates projection, pushes boundaries and is high in impact. Visual effects such as projection, enable event managers to take audiences on a sensational and emotive journey and will ensure that your event makes a lasting impression. Our first exposure to large-scale projections (pun intended) was back at the 2001 Goodwill Games Brisbane (see above) when we projected board game imagery onto the iconic Queensland Performing Arts Complex ....