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Showing posts from June, 2013

Power of Projection

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One of the hottest event trends at the moment is using large-scale projections to create mass visual impact.  Even a recent episode of Australian Celebrity Apprentice tasked the teams with creating an outdoor projection event to sell a product brand! Advanced projection technology enables event managers to be creative with event design and to create an interactive, sensory experience for audiences. At j2, we have long recognised the power of projection as a highly effective visual platform.  Adopting a creative direction that incorporates projection, pushes boundaries and is high in impact.  Visual effects such as projection, enable event managers to take audiences on a sensational and emotive journey and will ensure that your event makes a lasting impression. Our first exposure to large-scale projections (pun intended) was back at the 2001 Goodwill Games Brisbane (see above) when we projected board game imagery onto the iconic Queensland Performing Arts Complex ....

Tape, Ties & Toes

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Inspirational Stuff:  Tape, Ties & Toes An event manager knows that no matter what type of event, you always—ALWAYS—turn up with gaffer tape. And cable ties. And comfortable shoes to protect your greatest asset...feet. It’s one thing to consider tape, ties and toes as event essentials. But events held IN HONOUR OF them? Apparently, so! Here’s three experiments from around the world where these humble tools rule.   1.    2013 Duck® Brand Duct Tape “Stuck At Prom®” Scholarship Contest, USA I know, I know! Duct tape should never be confused with gaffer tape. Experienced event planners know gaffer is designed to be cleanly removed—earning it the “event manager’s best friend” title. Duct tape is not! That said, in researching how gaffer is holding the universe together, we stumbled across this  duct tape event idea  that had to be shared. Students across the USA are challenged to create and accessorize their prom outfits (“school formal wear” for Aussi...

5 Minutes with...

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I was digging through some old media clippings today and found a piece I did with the Sunshine Coast Daily in 2011.  The journalist sent me a list of questions to answer to go in a regular column in the business section entitled "5 Minutes with ....".  I suppose the idea is to let readers gain a deeper insight into the person behind the business. At the time I had a lot of fun answering the questions and thought this might be a great way for us to introduce the j2 team. So here are my original, unedited answers from two years ago - surprisingly, I don't think I would choose to change my responses if asked the same questions again today. ..and yes, I have never cooked a meal in my life! x Jo Jordan To me business is...   the third child I never had. My first job was...  at the Ekka as Space Maiden of the Ansett Starship Crew, handing out kids' show-bags.  This was followed by a short stint as Benny Banana. My biggest failure was...  staging a New Year...